A New Alternative in a Highly
Consolidated Market

The strong consolidation of the layer breeding companies in the last decade, has limited the choice of breeds for the egg industry. NOVOGEN offers a new alternative giving the egg producers more choice and possibilities to fit their specific market requirements.

NOVOGEN concentrates all efforts on its core business, research and development of products that suit the specific market needs. NOVOGEN supplies layer Grand Parent Stock and Parent stock to the independent players in the egg industry. It is a clear part of NOVOGEN's strategy not to integrate the full chain of the distribution by getting involved in commercial layer hatcheries.

A Successful Take Off

NOVOGEN has quickly been recognised as a credible player by the layer industry, offering the layer hatcheries a real freedom to do their own business, independent and durable!

Many trials and field results of the first parent stock flocks and commercial flocks, placed since 2008, fully confirm all expectations of the suitability of NOVOGEN's products. The NOVOGEN products are now present on each continent in a total of more than 50 countries.

A Global Network

NOVOGEN is a sister company of HUBBARD AND GRIMAUD FRERES, who are all part of Groupe Grimaud. NOVOGEN is supported by a global network of sales, marketing and logistics. And the expertise and experience of the international technical specialists of one of the major multi-species animal breeding companies in the world assures that all customers are well supported, from the breeding technology to the technical follow up of the products in the field.