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Great success for NOVOGEN at the VIV MEA in Abu Dhabi

The VIV MEA exhibition held in the United Arab Emirates in Abu Dhabi on February 15th to 17th by far exceeded our expectations.

NOVOGEN and its sistercompany Hubbard made the choice to be present during this first edition to underline their huge interest in the Middle East and African region. This has been a great success for both NOVOGEN and Hubbard and an excellent occasion to welcome numerous customers, partners and prospects in this important area in which Hubbard has about 25% and NOVOGEN about 15% market share.

The CEO's of NOVOGEN and Hubbard, Mickaël Le Helloco and Olivier Rochard, both came to Abu Dhabi to share their market perspectives and answers to the future stakes with our partners and customers. The common booth has been very busy all along the fair, allowing moments of exchanges and conviviality, and making a great success of this first VIV MEA.

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Christophe Paté, Business Development NOVOGEN (on the left) has welcomed Mr Sonaike Gbolahan (Funtuna Eggs Nigeria) on  NOVOGEN booth, together with Henry Versteeg of VERBEEK Hatchery, NOVOGEN Dutch Distributor (on the right).


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