Launches of NOVOGEN in Libya
In May, NOVOGEN and Mahathath Almarae officially launched together the distribution of the NOVOgen White commercial layers in Libya. Mahathath Almarae Company, based in Tripoli area, placed its first NOVOgen White breeder flock beginning of the year.
In order to introduce NOVOGEN Company and products, a 2 days seminar was hold in Hammamet, Tunisia. More than 25 Libyan attendees participated to the seminar, most of them being egg producers.
During these 2 days, NOVOGEN team (Jean-Louis Gac, Sales Manager Lybia – Guénaël Guillaume, Area Sales Manager Middle East – Andréa Bénéventi, Senior technical specialist) presented the company, its latest breeding updates and field results. A technical presentation was also given on the layers management. Mr Tarek Chaouch, General Manager of the public corporation SOTAVI (Tunisian Poultry Farming Company), gave a final presentation. The company is having its own NOVOgen White breeders to sell in Tunisian market. Mr Chaouch explained in details the organization of the Tunisian layer market and attested of the high performances of the NOVOgen White in their local conditions.
Dr Ghomag, General Manager of Mahathath Almarae Company: “It was a very successful seminar. In addition to the presentations, it was a great opportunity of exchanges between all the attendees, Mahathath Almarae and NOVOGEN teams. I received very positive feedback from our customers, we are very much confident on the development of NOVOgen White breed in Libya”.