Jordan : NOVOGEN and Sinokrot Group, a long success story
Sinokrot group is a leading company in the layer and table egg markets in Jordan, a white egg market. Having their own breeding farms and hatchery, the group has been using NOVOgen White breed for close to Ten years for their own commercial layer farms as well as to sell layer DOC in the market.
The NOVOgen White is a leading breed in the country due to strong cooperation between Sinokrot Group and NOVOGEN. By delivering high quality product and tailored support to their customers, Sinokrot Group has proven its expertise and professionalism.
In addition, the NOVOgen White has shown its ability to adapt to these hot and challenging conditions allowing egg producers to reach excellent levels of performance. The calm behavior and easiness of birds management is an added value.
Sinokrot team during Petra Livestock exhibition 2019
In the table egg market, Sinokrot Group is a major company supplying the biggest supermarket chains, restaurants, hotels…. Due to strong marketing strategy, the company is able to supply a unique variety of egg sizes, multiple packaging and categories. The consistent quality of NOVOgen White eggs until end of production is another important trait for this table egg market.
Eng Ezzeddin Sinokrot , Deputy GM at Sinokrot Group highlights “The collaboration between both Parties has been a very successful one and will only motivate us more to meet and exceed our customers expectations in the future”.
Guénaël Guillaume, area manager for Jordan, comments: “We are very proud of this long and fruitful collaboration with Sinokrot Group. This common success gives us a bright future in Jordan.”