VIV ASIA: rapid growth for Novogen
VIV Asia 2019 took place in Bangkok between 13 and 15 March, and the full vitality of the animal sectors in Southeast Asia was once again exhibited.
It was great opportunity to bring the Novogen Asia teams together prior to the exhibition for an internal seminar, where the latest technical and commercial developments to our genetics in the region could be demonstrated. Each member of the team had the opportunity to illustrate their achievements and growth in their market, and identify key factors for success. This feedback was highly appreciated by Pakistan, Indonesia, Thailand, Vietnam, Malaysia, the Philippines, China, Bangladesh and Egypt.
On the back of this opportunity, the entire Novogen team met at the stand over the course of the next few days alongside other Grimaud Group subsidiaries, such as Grimaud Frères Sélections, Choice and Blue Genetics, to greet current and prospective customers and partners. Numerous delegations from at least 15 countries in the sub-region discussed the positive points of our genetics in challenging conditions. They had the opportunity to evaluate the many services provided by our experts, who support our partners’ development.
A French-style breakfast was organised by the Group's marketing department, during which we were able to tell the audience about our top quality breeds and their advantages. “They adapt, you profit”, was the main message of our presentation, which was well received by guests.
A big thank you to all the organisers of this unmissable event, which attracted over 45,000 people in the industry. See you at the next VIV Asia in 2021!