NOVOGEN ASSERTS ITS BRAND STRATEGY
By launching our new brand identity and “Caring for life” slogan, we at NOVOGEN are consolidating a position that is charming the egg production industry.
After a successful first 10 years, which saw us become a global player in layer genetics, we are now demonstrating our forward momentum and growing ambitions with a new brand direction: a modernised logo and identity, as well as a new slogan.
Summed up as “Caring for life”, we are asserting our position and demonstrating our commitment to the industry, with our focus centred on the brand’s 5 founding pillars: caring for Customers & Partners, Teams, Humans, Animals, and the Planet.
Since NOVOGEN’s establishment, we have provided a different vision to existing industry players, launching a precursor genetic selection programme integrating criteria relating to behaviour and robustness. These criteria are becoming increasingly important with the development of cage free systems as well as the rise in egg production in hot climate regions.
Mickaël Le Helloco, Managing Director of NOVOGEN, said: “In reality, our new slogan and its 5 pillars are just a more pronounced expression of what has always driven us. In being as close to our customers as possible, we have been able to quickly understand what the future criteria dictating the market would be: the increased power of societal expectations, the desire for more comfortable farm management, or even low feed conversion rate for better economic performances and reduced environmental impact.” Mickaël Le Helloco