The bolstered NOVOGEN DO BRASIL team for 2020
From left to right
Tadeu, Tercio, Jean, Liliane, Devanir, Marina, Minoru, Jefferson, Rafaela, Alexis
As it does every month, the NOVOGEN DO BRASIL team met up in Espirito Santo do Pinhal in the state of São Paulo. The NOVOGEN DO BRASIL and CHOICE GENETICS offices share a building in order to make the most of collaborative efforts within the Grimaud Group.
Over the past year or so, NOVOGEN DO BRASIL has bolstered its team with the addition of Devanir Freitas as hatchery manager and Jefferson Peixoto as field technical manager. These two experienced recruits, along with the rest of the team, contributed to NOVOGEN’s positive technical results in 2019. After eight years in Brazil, NOVOGEN has made a name for itself and garnered a good reputation thanks to both its NOVOgen Brown and NOVOgen White layer hens.
Egg production in Brazil had a record year, with a 10% increase compared to 2018. Egg consumption per capita has also increased, and now sits at over 230 eggs per capita per year. Our company intends to take full advantage of the developments in the sector in order to assert itself in this country!
To face the new challenges that 2020 brings, the NOVOGEN DO BRASIL team has just welcomed a new vet to its ranks, Marina Rostirolla, who will report to Luis Tadeu Ribeiro, who is also a vet and GP and PS production manager. Marina will be in charge of both technical and health monitoring. Marina will also play a crucial role in monitoring process quality within the hatchery.
Tercio Rodrigues has been expanding NOVOGEN genetics’ place on the Brazilian market since 2012, and has now been appointed sales manager of NOVOGEN DO BRASIL. Tercio will now be in charge of NOVOGEN DO BRASIL’s sales policy and will manage sales agent relations. He will also rely on Alexis Carfantan, who has become head of sales and sales agents in the southern states of Brazil in addition to maintaining his role as marketing manager.
This new organisational structure within NOVOGEN DO BRASIL demonstrates the depths of our ambition for this market, aiming for significant increases in sales in 2020 while still providing high quality technical and commercial service.