An excellent showing by NOVOGEN at the recent IPPE 2020 expo
The International Production & Processing Expo (IPPE) 2020, known for being one of the world’s largest annual poultry trade fairs, was held in Atlanta from 28th - 30th January. Around 10,000 visitors, primarily from the United States, Canada, Central America, and South America, attended the event.
The NOVOGEN teams, including NOVOGEN Do Brasil and North America, welcomed customers from throughout the region. The event provided an excellent opportunity to discuss the latest R&D developments. Our presence also allowed our partners to learn what sets the NOVOGEN teams apart in terms of what they bring to these constantly evolving markets.
To add a bit of fun and bonding to our interactions, we held a “French café-croissant” break at our stand. This event provided an opportunity for our distributors to host customers and purchasing advisors in a pleasant atmosphere, where experiences could be shared and new opportunities identified.
We ended the week by treating our representatives to a well-deserved dinner. The success of this event is primarily due to everyone’s involvement—a big thank you goes out to the whole team!